Meta Muse Stats November 2026 – Users, Downloads, Pricing, and More.
Daniel Trick
Nov 10, 2026
7 min read
Meta has now put its own numbers on Muse. On its Q3 2026 earnings call on October 21, Mark Zuckerberg said more than 10 million people in the US and Canada have set up Muse in about six weeks, and that around 25% of them use it on any given day.
Muse is Meta’s personal AI agent, launched on September 8, 2026. It sends emails, books travel, fills out forms and – above all – shops, working inside a secure virtual machine that Meta runs in the cloud. It’s free for most users, lives inside WhatsApp as well as its own app, and according to Zuckerberg has been No. 1 on the App Store “almost every day” since launch.
Here are the latest Meta Muse stats available as of November 2026, combining Meta’s own figures with estimates from Sensor Tower, Apptopia and Similarweb.
Meta Muse Stats – The Headlines (November 2026)
- 10 million+ people in the US and Canada set up Muse within about six weeks of launch (Meta, October 21, 2026)
- About 25% of people who’ve set up Muse use it on any given day (Meta)
- Shopping is the leading use case, with over 25% of Muse weekly active users shopping through it (Meta)
- Muse passed 10.9 million downloads by October 21, including 10.2 million in the US (Sensor Tower)
- It reached 2.5 million daily active users for the first time on October 16 (Sensor Tower)
- It hit 10 million US downloads in 40 days – one of only 11 apps ever to do so (Sensor Tower)
- It brings back 73% of new users the day after they install it – nearly double ChatGPT’s rate (Sensor Tower)
- The free tier includes 100 million tokens a week; paid plans cost $20 and $100 a month
- Deutsche Bank estimates Muse could generate up to $36 billion a year for Meta by 2030
Meta Muse User Stats
10 million+ people set up Muse in about six weeks. Mark Zuckerberg told analysts on Meta’s Q3 2026 earnings call on October 21 that more than 10 million people in the US and Canada had set up Muse (via Yahoo Finance). Meta’s figure counts set-ups, not downloads.
Takeaway: this is Meta’s first official Muse number – and it confirms the third-party estimates were in the right ballpark.
About 25% of people who’ve set up Muse use it on any given day, according to Zuckerberg (earnings call transcript).
Takeaway: that implies roughly 2.5 million daily users – a strong daily habit for a product only weeks old.
Shopping is Muse’s leading use case, with over 25% of Muse weekly active users shopping through it, per Meta’s SEC filing. Over a quarter of engaged shoppers have an average purchase size above $200 (ALM Corp).
Takeaway: Muse is already becoming a shopping channel – a big deal for e-commerce brands and for Meta’s ad business.
2.5 million daily active users (October 16, 2026). Sensor Tower estimated Muse passed 2.5 million DAUs for the first time on October 16, with daily users up 15% week on week (via Yahoo Finance). Similarweb put daily users at 2.18 million on October 5.
Takeaway: daily usage has kept climbing steadily since launch.
3 million+ weekly users who send at least one prompt, within a broader group of 4 million+ who use Muse in some way each week, according to internal data reviewed by The Information.
Takeaway: a large share of people who download Muse come back every week.
500,000+ people tried Muse in its first week, with 250,000+ daily active users and 2 million+ prompts submitted, per The Information.
Takeaway: daily usage has grown roughly tenfold since launch week.
Muse’s early US and Canada mobile daily users beat ChatGPT’s at the same point after launch: 642,000 versus 231,000, according to Apptopia data reported by TechCrunch.
Takeaway: Muse has had a stronger mobile start than ChatGPT – though ChatGPT launched into a much smaller AI market.
Over 95% of Muse users are also Facebook users, and 63% use Instagram (Apptopia).
Takeaway: Muse’s growth is powered by Meta’s existing audience – the same distribution advantage that’s driven Gemini’s growth through Android.
Meta Muse Download Stats
730,000 downloads in roughly the first five days, rising to 2.5 million+ within 13 days (around 1.5 million on iOS and 1.1 million on Android), according to Sensor Tower data reported by CNBC.
Takeaway: Muse is one of the fastest-growing AI app launches ever.
| AI App | Downloads in First 13 Days After Launch |
| ChatGPT | 3.1 million |
| Meta Muse | 2.5 million |
| Claude | 400,000 |
| Grok | 200,000 |
Source: Sensor Tower, via CNBC. Launches had staggered iOS and Android releases, which affects the totals.
Takeaway: only ChatGPT has had a bigger opening fortnight – and Muse launched in the US only.
10.9 million downloads by October 21, 2026, including 10.2 million in the US (Sensor Tower, via Yahoo Finance). Sensor Tower data reported by TechCrunch shows Muse hit 10 million US downloads within 40 days – one of only 11 apps ever to do so (ALM Corp).
Takeaway: Muse’s download pace has held up well beyond the launch spike.
Muse overtook ChatGPT as the No. 1 free iOS app in the US within days of launch.
Takeaway: for the first time, an AI agent – not a chatbot – topped the App Store.
Meta Muse Engagement & Retention Stats
73% day-one retention, almost twice ChatGPT’s rate, according to Sensor Tower analysis reported by Yahoo Finance.
Takeaway: people who try Muse are very likely to come back the next day.
ChatGPT overtakes Muse on retention between days eight and nine, as Muse loses users more quickly after the first week. Muse still sits in second place behind ChatGPT.
Takeaway: Muse’s challenge is turning first-week curiosity into a long-term habit.
Meta Muse Pricing Stats
Free tier: 100 million tokens a week, according to Mark Zuckerberg, as reported by CNET. A payment card is required to sign up, even for the free tier.
Takeaway: Meta is prioritising adoption over revenue – most users will never need to pay.
| Plan | Price | Weekly Usage Allowance |
| Free | $0 | 100 million tokens |
| Power | $20/month | 500 million Muse tokens |
| Maximum | $100/month | 3 billion Muse tokens |
Source: Meta, via Tech Insider
Takeaway: the paid plans buy more usage, not extra features – a different model from ChatGPT, Gemini and Claude subscriptions.
OpenAI’s rival Dots agent is only available on paid plans, while Muse is free to start.
Takeaway: Meta and OpenAI are taking opposite bets on how to win the agent market.
Meta Muse Availability & Product Stats
5 access points: iOS, Android, muse.ai, WhatsApp and a native Mac app (added September 17, 2026). Muse is available in the US and Canada, for users aged 18+.
Takeaway: WhatsApp gives Muse a route to billions of users that no other AI agent has.
9 small-business integrations added on September 29, 2026, including Shopify, Stripe, QuickBooks, Asana, Zoom, Box, Canva, Slack and Intuit.
Takeaway: Muse is moving from a consumer app into small-business operations within a month of launch.
4 product milestones in 4 weeks: Muse Spark 1.3 (September 2), the consumer launch (September 8), the Mac app (September 17) and Muse for Small Business (September 29).
Takeaway: Meta is shipping Muse updates almost weekly.
Meta Muse Business Impact Stats
Meta’s share price rose 6% on launch day, per SiliconANGLE, and has reportedly climbed more than 20% since Muse’s debut.
Takeaway: investors see Muse as Meta’s long-awaited answer to “what does all that AI spending produce?”
Up to $36 billion in annual revenue by 2030 – around 8% of Meta’s revenue – in Deutsche Bank’s bull case, with a low-end estimate of $2.4 billion (via Yahoo Finance).
Takeaway: even the cautious forecast makes Muse a multi-billion-dollar product.
Meta plans to monetise Muse through commerce fees. Zuckerberg said Muse should stay free for most people, with Meta building tools to earn a fee on transactions that businesses pay, plus paid tiers for power users (Taskade).
Takeaway: Muse’s business model looks more like a marketplace than a subscription.
Meta Muse Challenges
Muse’s rapid rise has come with problems. Amazon has blocked AI agents, including Muse, from browsing or completing purchases on its site. Privacy concerns have also grown: ZDNET called Muse the worst AI agent for privacy among those it tested, and some early adopters have deleted or restricted the app, according to Fast Company. Meta says Muse asks for approval before spending money or sending messages, and plans an encrypted mode by December 2026.
Takeaway: Muse’s usefulness depends on websites letting agents in – and on users trusting Meta with their inboxes and payment details.
Summing Up Meta Muse Stats (November 2026)
Two months after launch, Muse is the breakout AI product of autumn 2026: 10 million+ people set up, around a quarter using it daily, nearly 11 million downloads, and shopping already its biggest use case – all while available only in the US and Canada.
It’s still small next to ChatGPT’s 1.2 billion weekly users or the Gemini app’s 1 billion users. But Muse is the clearest sign yet that AI agents – not just chatbots – are going mainstream. The big questions now are whether it can keep users past the first couple of weeks, how quickly it expands beyond North America, and how much commerce revenue Meta can turn it into.
For the bigger picture, see our AI Usage Statistics round-up, plus ChatGPT Stats | Google Gemini Stats | Claude AI Stats | Grok AI Stats | Perplexity AI Stats | OpenClaw AI Stats.
Sources: Meta Q3 2026 earnings call transcript · Meta SEC filing · Yahoo Finance – Meta Q3 live coverage · Yahoo Finance – Muse 10M users · ALM Corp · Taskade · Yahoo Finance (Oct 12, 2026) · The Information – 3 million weekly users · The Information – first week · CNBC (Sep 21, 2026) · TechCrunch (Sep 21, 2026) · Crypto Briefing · Tech Insider – Muse launch and pricing · Fast Company
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